JO MALONE LONDON • KNOW THE POSSIBILITIES OF PERFUMERY

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On my most recent visit to London, I took the opportunity to meet Jo Malone’s Flagship Boutique (@jomalonelondon) at 101 Regent Street, a charming and full of surprises store for anyone who loves special fragrances.
When you enter the store, you already come across the famous eighteenth-century chandelier, which is really beautiful. In addition, it is also the only flagship of the brand that has a natural garden inside the huge stone container, which weighs about 200 kg. These are some details that make the store even more beautiful.
Upon entering, we find an interactive panel, which shows what are the main ingredients of each of the perfumes. As you pull them off the shelves, they present your possibilities of combining.
The combination of fragrances is something masterfully taught by the store staff, one of the strong characteristics of the brand, which allows through these combinations to create fragrances that suit the taste of each client.
Unlike other brands of perfume, which can contain more than 1,000 different ingredients, the perfumes Jo Malone contains a maximum of 12. Therefore, you can use up to 3 brand fragrances at the same time, developing in a way, a fragrance that only you have! Is not that incredible?
This possibility of blends of fragrances extends beyond the perfume, as you can also do this with the brand’s shower gel or moisturizers.
I recommend everyone to schedule a visit to the Jo Malone store (anywhere in the world, not just in the London flagship) to experience this delicate perfumery experience that I have had the pleasure of proving.
There is also the possibility of customizing the glass of your perfume in London, where the “Artisan’s Studio” will engrave names, letters or phrases in the chosen gifts, in the boxes or candles. You can still choose the color of the perfume cover between 9 options and also the ribbon for the final lace. Your gift will really be personalized in every way.