MFW • OPENS MILAN’S FASHION SEASON WITH GUCCI

 In Brands and Icons, Fashion, Hits and Tendencies, Parade and Backstages

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It opened the fashion season in Milan and the first parade was to snatch the audience present and all others who accompanied through the social networks. Images of the iconic Gucci presentation included many textures such as jacquard, velvet, silk, tweed with luster in the frames and a little more gloss on some accessories.
But beyond the mix of textures and prints, which are the signature of the creative director of the brand, Alessandro Michelle, the parade represented a great metaphor in a scenario that simulated an operating room alluding to the manual work done by the brand.
The Cyborg Manifesto, by the feminist philosopher and biologist Donna Haraway, published in the late twentieth century, was the inspiration for the designer of the Italian label that through artistic interventions such as the heads carried in the hands by some models or dragons, animals, and others elements attributed to the bodies of the models like eyes and horns, tried to present us the Gucci Cyborg, a “biologically indefinite creature”.
“Symbol of an emancipatory possibility through which we can decide to make us who we are.”
So also in the clothes, the stylist presented proposal of binary genres, in which in the “Gucci Cyborg is a creature of the post-gender world”

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