Slow Beauty Trend – And My Journey To Morocco With Kérastase

Morocco is not so far from Paris, it is about 3:30 am by plane, but it is enough for the scenery and the culture to change completely. It was amazing to live this experience in full at Paris Fashion Week!

Morocco is a beautiful country with lush beaches of clear water, warm climate, lovely markets, camels, desert and all that mystery and exentricity of the Arab countries. We’ve made incredible tours to immerse yourself in the local culture, I’ll show you everything here.

Upon arriving at the hotel I was delighted with their choice, which could not be more perfect. I stayed with the dearest group of Kerastase (L’Oréal) in this charming hotel called Riad Villa Blanche (www.riadvillablanche.com). A white, elegant villa, all decorated with natural elements and characteristic of Moroccan culture, with a delicious scent in the air, of course, I asked at some point what it was because I would love my house exactly with this perfume, and they said it was water Of natural roses hand-drawn and handcrafted – and unfortunately not easy to find in Brazil.

Upon entering my beautiful room I was welcomed with flowers, fruits and typical sweets – I had my first contact with the great novelty:

Products of the new AURA BOTANICA line.

The KÉRASTASE team was so perfect that they even prepared several wonderful pampering and massages at the SPA to rest from the flight.

 My first Moroccan dinner.

Aura Botanica Release

It was in Agadir that I first met the last Kérastase release called AURA BOTANICA. Until I knew this line, I still had doubts about choosing a natural product but that could leave my hair still with frizz, or a high performance product.

And for women like me, passionate about products of natural origin, but that also demand result of this product, Kérastase has created this new line that combines these two needs: products with ingredients of natural origin + high performance of treatment, ALL what we always We need to, do not we? For you to have an idea, the products count on 98% of ingredients of natural origin and it was not by chance, it was a choice of the brand, that after 18 months of study and more than 50 experiments arrived at that perfect balance. The challenge was great, but whoever won, no doubt, was us!

Kérastase believes that the real luxury is never having to compromise, so in addition to offering natural and sustainable ingredients, they also deliver high-performance treatment. Now we do not have to choose any more! AURA BOTANICA was made for the woman who believes responsible drinking is a duty and performance is a right. More than simply natural, it really is good for your hair.

Slow Beauty is being connected with the present moment, which enhances our ability to heal, love, create and be at peace. Daily beauty practices can help people take better care of themselves by encouraging prevention and treatment behavior. Kerastasis is part of this movement that bets on a result and effective, but not invasive, either for our body or for the world. For this, the brand is concerned with the sustainability of the new AURA BOTANICA line from start to finish, either through the manual collection of ingredients, the women of the cooperative who manually extract the Argan oil, by choosing the ingredients of natural origin and with high Biodegradability, to the material used in the packaging 100% PCR plastic (recyclable after consumption), without silicone, without sulfates and without parabens.

Main Ingredients Of The Line

As I’ve already said, AURA BOTANICA works with 98% natural ingredients, and the star of the line is Argan oil. During my trip I had the pleasure of meeting and interviewing women from one of the 100% female cooperatives specializing in the production of argan oil, direct from Agadir, which I discovered to be the only place on the planet where argan trees exist in the middle of the Desert in the south of Morocco.

The stories moved me a lot. Women who, like us, have dreams and needs and fought for the right to leave home to work in their culture where this was not necessarily allowed. Warriors who found in Argan oil the possibility of working, sustaining their families and realizing their dreams. And thanks to these women we can have access to the best and purest oil of Argan for the deep and effective treatments of Kérastase that with its socially responsible purchase makes a promise to its consumers: to support the well-being of many women for whom the components Natural resources are a source of life, making it possible to offer classes and crèches for your children as well as decent work and no bondage ❤!

Above, I with the women who work in the TARGANINE cooperative (www.targanine-shop.com) led by Fátima Ihihi, learning to extract Argan oil from the seeds.